3/16/2023 0 Comments Bbc class amazon prime![]() It is in talks with DAZN about selling its sport arm, which has the rights to 52 Premier League matches a season, all the Champions League and Europa League games, and rugby union’s domestic and European competitions. Their boundless war chests seem to be making the cost of live sport too steep for even BT. Is there is a limit to how many packages even the most sports-made household will sign up for?Īnd for existing broadcasters, the new entrants to the market are clearly bad news. Scrolling through a myriad of streaming sports options may offer more choice but it can also come at a significant cost. It is starting to feel that like there is barely a leading team, manager or player who does not have cameras from a Netflix or Amazon following them for an “access all areas” film, which communicates their best self to their fan base.īut for fans, used to shelling out for a myriad of on-demand and satellite subscriptions, the benefits may be less obvious. “When Amazon began streaming sports in Europe, they bought smaller rights to test out their technology before unleashing it onto high value deals like the Premier League, so it would be unsurprising if we saw a similar tactic if Netflix went down this route.”Įlite sporting stars have already spotted the potential of streaming to enhance their brand in a PR-conscious age.Īt the Amazon launch, Wayne Rooney announced a revelatory feature-length documentary in which he speaks openly about struggles with his mental health and his tempestuous marriage. Ms Modha said: “Netflix has yet to dip its toe into live rights so their capacity to deal with simultaneous streams is as yet untested. Serie A fans complained over technical outages and interruptions to streams during matches shown by DAZN this season.Īmazon’s team had to find a solution to the problem of “latency” – a delay of up to 12 seconds between the live action and what fans see through its app – which marred its debut coverage of the US Open in 2018. ![]() Live sport via streaming operates at the mercy of Wi-Fi technology. ![]() “But,” she cautions, “it’s not just about reach, it’s also about infrastructure.” Minal Modha, sports research lead at Ampere Analysis, says: “There’s no doubt streamers are beginning to have a significant impact on the sporting landscape.” The billions that a tech behemoth would pay for the rights – recouped by rising viewer subscription charges – could only make the wealthiest clubs and players even richer. If, as is surely likely, plans for a football European Super League resurface then backing from an Apple, Google or Amazon, could see its games delivered anywhere in the world to anyone with a wifi connection. Why stop at the Premier League? The global subscriber base of the streamers gives them the power to reshape sport. “I would love to see the Premier League on DAZN in the future,” admitted the company’s ambitious chairman, Kevin Mayer. DAZN, the streaming platform owned by billionaire Sir Leonard Blavatnik, has snapped up exclusive boxing rights and recently outbid Sky Italia by offering £2.1bn for the rights to broadcast Serie A football games.
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